Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach

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Fundamentals of Writing:
How to write articles, media releases, case studies,
blog posts and social media content


"Fundamentally, Paul Lima's Fundamentals of Writing is a must have for every writer. If you write, this book belongs on your library shelf.  It will get you writing news and feature leads and articles that can be used in periodical or corporate environments. And then it builds on that base as Lima introduces you to writing media releases, case studies, blog posts and tweets."
- Arnold Hammer, freelance writer

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, and corporate publications), media releases, case studies, blog posts and social media content.

The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. And it is filled with samples, examples and exercises to get you writing.

Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner.

My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content.

Fundamentals of Writing, Paul Lima
Paperback*

Amkazon.com: $US18.00

Barnes&Noble: $US19.95

Amazon.ca: $Cnd 21.95

Chapters-Indigo: $Cnd26.50

WH Smith: Pnd11.95
eBook*
Amazon.com: Kindle $US9.95
Amazon.ca: Kindle $Cnd9.99
Amazon UK: Kindle 5.99 pnd
Kobo.com: ePub $Cnd9.95
Chapters-Indigo: ePub $9.95
Barnes & Noble: ePub (Nook): $US9.95
Apple: $US9.959 (epub) - Search iBookstore
Lulu.com: ePub $US9.95 (Kobo, iPad, Sony)
WH Smith: ePub: 12.00 pnd
* All prices subject to change. 

About the Author

As someone who has been writing for over 40 years, has been paid to write for over 35 years, and has taught writing for over 25 years, Paul Lima knows what it takes to write articles, media releases, case studies, social media content, blog posts and even tweets.

He teaches business writing and business of freelance writing courses for the University of Toronto and for private students, writes business and promotional documents for corporate clients, conducts business and promotional writing workshops for clients, and was a freelance journalist for over a decade.

He is the author of 12 books, including the best selling How to Write a Non-fiction Book in 60 Days.

Five of his books are now used as university and college textbooks.
Fundamentals of Writing
Table of Contents
- Introduction - read it online
- The Importance of Creativity
- Communication Process 
- Pleased to Meet You 
- The Writing Process
- Outline Before You Write
- The Three Cs of Writing
- Before Writing Articles
- Overview: Types of Articles
- Writing Article Leads
- Full News Articles
- Soft Articles and Leads
- Feature Articles and Leads
- Writing Media Releases
- Writing Case Studies
- Social Media 
- Writing Blog Posts
- Constructing Sentences
- Paragraphs and Transitions
- Appendix I: Full Articles 
- Appendix II: Case Study

Fundamentals of Writing
ISBN: 
978-1-927710-01-2
Author: Paul Lima
 

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