Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach

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Business Writing & Media Interview Training

Paul Lima offers companies and organizations a variety of business writing and communication training seminars. Seminars are conducted at your location, can be customized to meet your learning objectives, and can run a half-day, full-day, or over two days. (See partial list of clients.)

All seminars include theory, writing exercises, feedback, and ample time for Q&A. Some seminars include an optional email follow-up/feedback component. Many of the seminars below are offered as detailed email-based writing courses

Business Writing and Media Interview seminars:
  • General business writingIf you want to become a more effective and efficient business writer, then Paul Lima's Harness the Writing Process workshop is for you. Based on the book, Harness the Business Writing Process, this business writing seminar can be customized to cover any or all of the following topics: email messages, letters, proposals, reports and writing for the Web.
     
  • The Effective Emailer: For many in business, e-mail has become the primary means of communicating information. With the time spent on writing e-mails rising rapidly, the threat of confusing and even losing a customer, or confusing an associate, makes effective email writing that much more critical to your business success. If you want to become a more effective and efficient e-mail writer - writing e-mail messages that answer questions, solve problems, get to the point and generate action – then this e-mail-writing workshop is for you. For more information, email Paul Lima.

  • Copywriting:Based on the book, Copy Writing that Works, this seminar can cover any or all of the following topics: newspaper and magazine ads, direct response brochures, sales letters, promotional Web content, Google ads and other sales copy.

  • Media Release Writing: Do you want to write more effective media releases and media advisories? If so, this seminar is for you. Based on the book, How to Write Media Releases, the seminar can also include a section on how to issue and follow up on media releases.

  • Media Interview Training: Whether you are actively seeking media attention or journalists are calling due to an issue in your industry or with your company or organization, the people who represent the face of your company should be trained to answer questions from reporters. This seminar, which includes taped interviews and feedback, will ensure you are prepared to face the media.

  • Presentations and Speeches: What do people fear more than death and taxes? Public speaking. This seminar will show you how to organize, write and deliver effective, targeted speeches or presentations that reach your audience and achieve your purpose.

  • Search Engine Optimization: Do you know where your Website ranks in Google and other search engines when potential customers conduct searches for products, services or causes using keywords related to your business or organization? This seminar will show you how to move up the search engine search results ladder when your keywords are used for searches.
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.


Partial List of Clients:

  • Aizan Technologies
  • Allstate Insurance
  • Assuris
  • BA Group
  • Bousada
  • Canadian Cancer Society
  • CIBC
  • Cohn & Wolfe
  • Corporate Streamlining Company Inc.
  • Crescent School
  • Cutting Edjj
  • Cytochroma
  • Hill and Knowlton
  • HelpStar
  • Institute of Transportation Engineers
  • ITC Canada (formerly CIPRA)
  • Infinity Communications
  • Law Society of Upper Canada
  • Loblaw
  • Longview Solutions
  • Metrix
  • Ontario Community Newspaper Association
  • Ontario Power Generation (OPG)
  • Organic Resource Management Inc. (ORMI)
  • RBC
  • Retail Council of Canada
  • Sernas Group
  • Summerhill Group
  • TD Bank
  • Toronto Public Health
  • The St. John Group
  • TVO
  • Unleash PR
  • University of Toronto
Whether you want to discuss media training, writing seminars, writing or editing services, or communications consulting, the right words are just a click away.
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