Paul
Lima offers
companies and organizations in the Greater Toronto Area a
variety
of business-writing and median-interview training seminars.
Training seminars, conducted at your
location, can be customized to meet
your specific learning
objectives.
All
business-writing seminars include theory, writing exercises,
feedback, and
time for Q&A. Some writing seminars include an
optional email
follow-up/feedback component. Writing seminars can run over a
half-day, full-day, or two days. Other
options are available. Many of the
seminars below
are offered as e-mail-based courses.
Customized Business Writing
and Communication seminars
Harness
the Business Writing Process: If you want to
become a more effective and efficient business writer, then Harness the
Business Writing Process is
for you. Based on the
book, Harness the Business Writing
Process, this business-writing seminar can
be customized to cover any or all of the following topics: e-mail,
letters, proposals,
reports, and writing for the Web.
The Effective E-mailer:
For
many in business, e-mail has become the primary means of communicating
information. With
the time spent on writing e-mails rising rapidly, the threat of
confusing and
even losing a customer, or confusing an associate, makes
effective e-mail writing that
much more
critical to your business success. If you want to become a more
effective and efficient e-mail writer - writing e-mail messages that
answer questions, solve problems, get to
the point and generate action – then this e-mail-writing
workshop is for you. For more information, e-mail
Paul Lima.
Copywriting:Based
on the book, Copywriting that Works,
this seminar can cover any or all of the following topics:
newspaper and
magazine ads, direct response brochures, sales letters, promotional Web
content, Google ads, and other sales copy.
Media Release Writing:
Do you want to write more effective media releases and media
advisories? If so, this seminar is for you. Based on the book,
How to
Write Media Releases, the seminar
can
also include a
section on how to issue and follow up on media releases.
Media Interview Training:
Whether you are actively seeking media attention or journalists are
calling due to an issue in your industry or with your
company
or organization, the people who represent the face of your company
should be trained to answer questions from reporters. This seminar,
which includes taped interviews and feedback, will ensure you are
prepared to face the media.
Whether
you want to discuss media training, writing
workshops, writing or editing services, or communications consulting,
the right words are just a
click away.
Partial List of Clients:
Aizan
Technologies
Allstate
Insurance
Assuris
BA
Group
Bousada
Canadian
Cancer Society
Canadian
News Association
CIBC
Cohn
& Wolfe
Corporate
Streamlining Company Inc.
Crescent
School
Cutting
Edjj
Cytochroma
Direct
Energy
Gay Lea Foods
Halsall
Associates Limited
Human
Resources Professionals
Association (HRPA)
Hill
and Knowlton
HelpStar
Institute
of Transportation Engineers
ITC
Canada (formerly CIPRA)
Infinity
Communications
Law
Society of Upper Canada
Loblaw
Longview
Solutions
Metrix
Ontario
Community Newspaper Association
Ontario
Power Generation (OPG)
Organic
Resource Management Inc. (ORMI)
RBC
Retail
Council of Canada
Sernas
Group
Summerhill
Group
TD
Bank
Toronto
Public Health
Toronto
Cyclist Union
The
St. John Group
TVO
Unleash
PR
University
of Toronto
View
business-writing training seminar trailer
Whether you want to discuss media training, writing seminars, writing or
editing services, or communications consulting,
the right words are just a
click away.