Business
Writing & Media Interview Training
Paul Lima offers companies and organizations a variety of business writing and communication training seminars. Seminars are conducted at your location, can be customized to meet your learning objectives, and can run a half-day, full-day, or over two days. (See partial list of clients.)
All seminars include theory, writing exercises, feedback, and ample time for Q&A. Some seminars include an optional email follow-up/feedback component. Many of the seminars below are offered as detailed email-based writing courses.
Business Writing and Media Interview seminars:
- General
business writing: If you want to
become a more effective and efficient business writer, then Paul Lima's
Harness the
Writing Process workshop is
for you. Based on the book, Harness the Business Writing Process, this business
writing seminar can
be customized to cover any or all of the following topics: email
messages, letters, proposals,
reports and writing for the Web.
-
The Effective Emailer:
For
many in business, e-mail has become the primary means of communicating
information. With
the time spent on writing e-mails rising rapidly, the threat of
confusing and
even losing a customer, or confusing an associate, makes effective email writing that
much more
critical to your business success. If you want to become a more
effective and efficient e-mail writer - writing e-mail messages that
answer questions, solve problems, get to
the point and generate action – then this e-mail-writing
workshop is for you. For more information, email
Paul Lima.
- Copywriting:Based on the book, Copy Writing that Works, this seminar can cover any or all of the following topics:
newspaper and
magazine ads, direct response brochures, sales letters, promotional Web
content, Google ads and other sales copy.
- Media Release Writing:
Do you want to write more effective media releases and media
advisories? If so, this seminar is for you. Based on the book, How to Write Media Releases, the seminar can
also include a
section on how to issue and follow up on media releases.
- Media Interview Training:
Whether you are actively seeking media attention or journalists are
calling due to an issue in your industry or with your
company
or organization, the people who represent the face of your company
should be trained to answer questions from reporters. This seminar,
which includes taped interviews and feedback, will ensure you are
prepared to face the media.
- Presentations and Speeches:
What do people fear more than death and taxes? Public
speaking.
This seminar will show you how to organize, write and deliver
effective, targeted speeches or presentations that reach your audience
and achieve your purpose.
- Search Engine Optimization: Do you know where your Website ranks in Google and other search engines when potential customers conduct searches for products, services or causes using keywords related to your business or organization? This seminar will show you how to move up the search engine search results ladder when your keywords are used for searches.
Whether
you want to discuss media training, writing
workshops, writing or editing services, or communications consulting,
the right words are just a
click away.
Partial List of Clients:
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Whether
you want to discuss media training, writing seminars, writing or editing services, or communications consulting,
the right words are just a
click away.