Business Writing, Copywriting, SEO & Communications Training Workshops

Business Writing & Communications Training

Do you want to become a more effective and efficient writer or communicator?

"Our employees enjoyed the customized writing workshops and Paul's presentation style. The information and techniques demonstrated were viewed as valuable, time-saving reference tools".
- Tina Cacioppo, Director, Human Resources, Cytochroma Inc.

Paul Lima offers business writing and communications training sessions ranging from one-hour seminars to interactive workshops spread over one or more days - all customized to meet the learning objectives of participants. The length of each workshop depends on the degree of hands-on and interactive work required. Email components can be included so that participants can submit work for feedback.

Workshops Include:

Business Writing Process - Become a more effective and efficient business writer; improve your email, letter and/or report writing skills
Public Relations & Media Release Writing - Learn how to generate publicity for your company, product, service, or event
Media Interview Preparation - You never know when the someone from the media will call, so be prepared
Copywriting - Write effective advertising and promotional copy - sales letters, marketing materials, direct mail brochures, print ad copy and web content
How to Write and Deliver Presentations and Speeches - Write a solid speech or presentation, produce effective PowerPoint slides and deliver your words in style
Search Engine Optimization - Discover how to boost your website's rank in search engine results
Creativity in Business - A fun yet practical way to spend professional development time

If you are interested in email correspondence business writing courses, read about Paul Lima's email-based business writing and business courses.

Comments from clients:

"We have reviewed all of the workshop evaluations from the past 10 years and you have been rated as one of the best!"
- Ontario Association of Youth Employment Centres (OAYEC)

Karen Feir: "I have enjoyed the course and it has exceeded my expectations. Your candid and yet constructive criticism has been greatly appreciated. On a scale of 1-10, I would give you a rating of 11.... I found the assignments to be appropriate to the course material [and] I found the course notes were of great assistance. Above all thank you for making me “think” about what I write. I will recommend this course to others."
Senior Partner, Forensic Accounting Firm: "Your business writing process seminar freed 1 gigabyte of RAM. I was holding it all in and you had me pull this outline out of nowhere. Everything I needed to know was down on paper. Now that I know what I'm going to write, I have brainpower left to think about how I'm going to write it. It's all over but the writing, and the writing is no longer intimidating."
Book Promoters Association of Canada - in-house and freelance book publicists and marketers: "Paul Lima delivered the goods. Our media training seminar was all that we could have asked for. Paul was prepared, professional and his information was exactly what our members were looking for. It's tough to give a room full of plugged-in publicists new information, but Paul did exactly that. His material was fresh and timely and BPAC highly recommends Paul Lima's media training seminar to any organization."
Kroll Lindquist Avey Co. - forensic accountants: "I had no idea prior to your Search Engine Optimization presentation of the many important, and necessary, steps needed to be taken to ensure that our presence on the Web was maximized. But my highest praise is this: a non-technical guy like me was able to understand it!"
Ontario Association of Youth Employment Centres: "I have heard nothing but good things about the writing seminar you ran. You were one of our more popular presenters. We will most definitely keep you on our list of presenters for future conferences and events."
- Cy Williams, Administrative Assistant, Ontario Association of Youth Employment Centres (OAYEC)
Don R. Campbell, President, www.reincanada.com and author, Real Estate Investing in Canada: "Paul’s insights and brutal honesty helped me become completely comfortable in front of a camera or radio microphone… and it all occurred in one session. If you just want someone to make you feel good, go somewhere else; but if you want real life results, Paul is your man."
Elizabeth Cockle, independent writer: "Since I attended your Harnessing the Writing Process seminar I have written two direct marketing packages and am working smarter and faster. By focusing on one task at a time, I no longer panic about what I haven't done yet. I'm also making more use of [outline] headings to structure my documents so that I spend less time skipping between points and getting frazzled. Thanks again for the valuable info!"
Writers' Circle of Durham Region (WCDR) workshop participant: "What a great job you did! I think people were blown away. You have such a lovely self-effacing manner, and then you power-packed your talk with useful info, at exactly the right level for that bunch. It was great!"

Clients include:

Anglican Editors Association
Assuris (formerly CompCorp)
Book Promoters Association of Canada
BA Consulting Group Ltd.
Canadian Cancer Society
Canada Colors and Chemical Ltd.
Canadian Institute of Chartered Business Valuators (CICBV)
Canadian Institute of Transportation Engineers (ITE)
CIBC WoodGundy
Cytochroma Inc.
Imaging Technology Council Canada (ITC Canada), formerly CIPRA
Canadian Institute of Chartered Business Valuators (CICBV)
Chaitons LLP
Correspondence Services Unit, Government of Ontario
Durham Board of Education
George Brown College
Infinity Public Relations
John Wiley & Sons Canada Ltd.
Kroll Lindquist Avey Co. (now Navigant Consulting)
Longview Solutions
Low Rosen Taylor Soriano (LRTS)
Metrix Group
Ontario Association of Youth Employment Centres (OAYEC)
RBC
Sportexe
TD Bank, TD Securities Inc.
Transcontinental Media
University of Toronto
Voxbone Communications
Writers' organizations - Professional Writers Association of Canada, Writers and Editors Network, Editors' Association of Canada, Writers Circle of Durham Region and others

Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.