Paul Lima - Business Writing Trainer & Media Interview Trainer

Business Writing Training

Paul Lima offers companies and organizations in the Greater Toronto Area a variety of business-writing and median-interview training seminars. Training seminars, conducted at your location, can be customized to meet your specific learning objectives.


All business-writing seminars include theory, writing exercises, feedback, and time for Q&A. Some writing seminars include an optional email follow-up/feedback component. Writing seminars 
can run over a half-day, full-day, or two days. Other options are available. Many of the seminars below are offered as e-mail-based courses.

See partial list of clients | View business-writing training seminar trailer


Customized Business Writing and Communication seminars
  • Harness the Business Writing ProcessIf you want to become a more effective and efficient business writer, then Harness the Business Writing Process is for you. Based on the book, Harness the Business Writing Process, this business-writing seminar can be customized to cover any or all of the following topics: e-mail, letters, proposals, reports, and writing for the Web.
     
  • The Effective E-mailer: For many in business, e-mail has become the primary means of communicating information. With the time spent on writing e-mails rising rapidly, the threat of confusing and even losing a customer, or confusing an associate, makes effective e-mail writing that much more critical to your business success. If you want to become a more effective and efficient e-mail writer - writing e-mail messages that answer questions, solve problems, get to the point and generate action – then this e-mail-writing workshop is for you. For more information, e-mail Paul Lima.

  • Copywriting:Based on the book, Copywriting that Works, this seminar can cover any or all of the following topics: newspaper and magazine ads, direct response brochures, sales letters, promotional Web content, Google ads, and other sales copy.

  • Media Release Writing: Do you want to write more effective media releases and media advisories? If so, this seminar is for you. Based on the book, How to Write Media Releases, the seminar can also include a section on how to issue and follow up on media releases.

  • Media Interview Training: Whether you are actively seeking media attention or journalists are calling due to an issue in your industry or with your company or organization, the people who represent the face of your company should be trained to answer questions from reporters. This seminar, which includes taped interviews and feedback, will ensure you are prepared to face the media.
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.


Partial List of Clients:

  • Aizan Technologies
  • Allstate Insurance
  • Assuris
  • BA Group
  • Bousada
  • Canadian Cancer Society
  • Canadian News Association
  • CIBC
  • Cohn & Wolfe
  • Corporate Streamlining Company Inc.
  • Crescent School
  • Cutting Edjj
  • Cytochroma
  • Direct Energy
  • Gay Lea Foods
  • Halsall Associates Limited
  • Human Resources Professionals
    Association (HRPA)
  • Hill and Knowlton
  • HelpStar
  • Institute of Transportation Engineers
  • ITC Canada (formerly CIPRA)
  • Infinity Communications
  • Law Society of Upper Canada
  • Loblaw
  • Longview Solutions
  • Metrix
  • Ontario Community Newspaper Association
  • Ontario Power Generation (OPG)
  • Organic Resource Management Inc. (ORMI)
  • RBC
  • Retail Council of Canada
  • Sernas Group
  • Summerhill Group
  • TD Bank
  • Toronto Public Health
  • Toronto Cyclist Union
  • The St. John Group
  • TVO
  • Unleash PR
  • University of Toronto

View business-writing training seminar trailer



Whether you want to discuss media training, writing seminars, writing or editing services, or communications consulting, the right words are just a click away.

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