Business
Writing Training
Paul Lima offers a variety of business-writing and media-interview training seminars that include easy-to-use processes and techniques, practical exercises, detailed feedback and time for Q&A. Sessions can be customized to meet your specific learning objectives and can be conducted at your office or the location of your choice in and around the Greater Toronto Area (GTA) or southern Ontario. Seminars can run over a half day, full day or over two days. Other options include "lunch and learn" sessions, workshops with email feedback, online webinars or interactive email courses.
Customized Business-Writing seminars
- Harness the Business Writing Process: email, letters and/or reports and proposals
- Harness the Business Writing Process: The Effective E-mailer
- Copywriting that Works: ads, brochures, sales letters, and/or online promotions and Google ads
- Media Release Writing: media releases, media advisories and/or pitching in-house experts
- Writing for the Web: website pages, landing pages and/or blogs and social media
- Media Interview Training: interview preparation and/or social media interaction
- E-courses: email-based
business writing, copywriting and freelance writing courses
Harness the Business Writing Process:
email, letters and/or reports and proposals
If you want to become a more effective and efficient business writer, then Harness the Business Writing Process is for you. Based on the book, Harness the Business Writing Process, this business-writing seminar can be customized to cover any or all of the following topics: e-mail, letters, proposals and reports.
"I
have heard many good things about the writing process seminar
you ran. You were
one of our more popular presenters." - Cy Williams, Administrative Assistant, OAYEC
one of our more popular presenters." - Cy Williams, Administrative Assistant, OAYEC
At the heart of the workshop is an introduction to the five-stage writing process: Planning, Research, Outline, Writing, Revision/Editing. The workshop shows you how to apply the writing process to specific documents you need to write and includes practical, engaging and creative writing exercises that will help participants:
- Focus on their purpose and audience
- Strike the right tone
- Determine research gaps
- Create detailed outlines before writing
- Properly structure emails, letters, proposals or reports
- Write one section at a time (for longer documents)
- Avoid common spelling mistakes and grammar errors
- Revise documents to make them as powerful and effective as possible
Harness the Business Writing Process:
The Effective E-mailer
For many in business, e-mail has become the primary means of communication. With the time spent on writing e-mails rising rapidly, the threat of confusing and even losing a customer or confusing an associate or supplier, makes effective e-mail writing critical to your business success. If you want to become a more effective and efficient e-mail writer--writing e-mail messages that answer questions, solve problems, get to the point and generate action-–then this workshop is for you. Based on the book, Harness the Business Writing Process, the workshop can be adapted for the type(s) of email messages you write.
Copywriting that Works:
ads, brochures, sales letters, online promotions and/or Google ads
Do you want to write stellar ads, direct-response mail and online copy to promote your business or organization? Do you want to produce creative concepts that hit the mark? Do you want your target audience to notice, and respond to, your promotions? If so, this seminar is for you. Based on the book, Copy Writing that Works, the seminar can cover any of, or all of, the following topics: newspaper and magazine ads, direct response brochures, sales letters, promotional web content, Google ads, and other sales copy. Topics discussed include:
- Importance of writing for a well-defined target market
- Defining the purpose of your ad before you write
- Difference between branding (building awareness) and hard sell
- Importance of AIAA -- capture Attention, hold Interest, influence Attitude, call for Action -- if you hope to achieve your goals
- How to develop a concept that inspires your audience to read
- How to weave powerful, persuasive copy into your promotion
- How to write a direct mail hook, line, and sinker
"Paul
Lima's Copywriting 101 workshop was like getting a new lead in my
pencil! The workshop was engaging and informative as Paul
shared techniques for tapping into the creative
juices. Writing's fun again!" - Stephanie Miller, MillersCraft
"One of the best courses I've taken! Paul is an excellent instructor! I can't believe how much I learned in one day!" - G. Basset
"One of the best courses I've taken! Paul is an excellent instructor! I can't believe how much I learned in one day!" - G. Basset
Media Release Writing:
media releases, media advisories and/or pitching experts
Do you want to write effective media releases and media advisories? Do you have experts in your organization that you'd like to make the media aware of? If so, this seminar is for you. It demonstrates that, when it comes to generating publicity through the media, you increase your chances of a "hit" if you follow the media release writing, issuing and follow up do's and don'ts presented in the book, How to Write Media Releases.
After a brief introduction to Media Relations, this seminar focuses on:
- How to develop ideas and events that capture the media's attention
- How to write and format Media Advisories, Media Releases and pitches that promote experts
- When and where to send releases, advisories and pitches
- When and how to follow up
"The
Media Release workshop I took has already paid
dividends. I fired off the Media Release I worked on during our session
and it resulted in an interview and TV spot the very next day. My
clients and I are thrilled with the early success." - Michele Peterson
Writing for the Web:
website pages, landing pages and/or blogs
Fact: Website visitors don’t read web pages from start to finish. They scan or browse, sometimes reading only the first few words on a page before deciding if they will read on or move on. To help them absorb information, you need to use writing techniques that capture the attention of surfers and allow them to quickly find and scan/read the information they want.
Writing for the Web introduces you to the formal writing process and demonstrates how to apply the process when writing content for website pages and landing pages (pages you direct visitors to when promoting a product or service). The workshop
- Outlines how most people read online (they call it a “browser” for a reason)
- Presents techniques to help visitors quickly scan and absorb your web content
- Helps you structure information-oriented web copy
- Shows you how to write promotional copy that motivates ‘clicks’
- Demonstrates how to harness the power of hyper-links to motivate readers to dig deeper for more information.
Media Interview Training:
interview preparation and/or social media
Whether you are seeking media attention or journalists are calling due to an issue in your industry or with your organization, you should be trained to answer questions from reporters. This seminar, which includes key message development, taped interviews and detailed feedback, will ensure you are prepared to face the media--whether reporters are tossing soft lobs at you or bombarding your with difficult questions. [Full media interview training seminar description]
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