Business
Writing & Communications Training
Do you want to become a more
effective and efficient writer or communicator?
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"Our
employees enjoyed the customized writing workshops and Paul's
presentation style. The information and techniques
demonstrated were
viewed as valuable, time-saving reference tools".
- Tina Cacioppo, Director, Human Resources, Cytochroma Inc. |
Paul Lima offers business writing and communications training sessions ranging from one-hour seminars to interactive workshops spread over one or more days - all customized to meet the learning objectives of participants. The length of each workshop depends on the degree of hands-on and interactive work required. Email components can be included so that participants can submit work for feedback.
Workshops Include:
- Business Writing Process - Become a more effective and efficient business writer; improve your email, letter and/or report writing skills
- Public
Relations & Media Release Writing - Learn how to
generate
publicity for your company, product, service, or event
- Media
Interview Preparation -
You
never know when the someone from the media will call, so be
prepared
- Copywriting
- Write effective advertising and promotional copy - sales
letters, marketing materials, direct
mail brochures, print ad copy and web content
- How to Write and Deliver Presentations and Speeches - Write a solid speech or presentation, produce effective PowerPoint slides and deliver your words in style
- Search
Engine Optimization - Discover how to boost your website's
rank in search engine results
- Creativity in Business - A fun yet practical way to spend professional development time
- If you are interested in email correspondence business
writing courses, read about Paul
Lima's email-based business writing and business courses.
Comments from clients:
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"We have
reviewed all of the workshop evaluations from the past 10 years and you
have been rated as one of the best!"
- Ontario Association of Youth Employment Centres (OAYEC) |
- Karen Feir: "I have enjoyed the course and it has exceeded my expectations. Your candid and yet constructive criticism has been greatly appreciated. On a scale of 1-10, I would give you a rating of 11.... I found the assignments to be appropriate to the course material [and] I found the course notes were of great assistance. Above all thank you for making me “think” about what I write. I will recommend this course to others."
- Senior Partner, Forensic Accounting Firm: "Your business writing process seminar freed 1 gigabyte of RAM. I was holding it all in and you had me pull this outline out of nowhere. Everything I needed to know was down on paper. Now that I know what I'm going to write, I have brainpower left to think about how I'm going to write it. It's all over but the writing, and the writing is no longer intimidating."
- Copywriting was run as a one-day workshop for the Editors' Association of Canada and I received the following feedback:
- "One of the best EAC courses I've taken! Paul is an excellent instructor! I can't believe what I learned in one day. Fantastic!"
- "Great instructor with good balance between lecture and exercises."
- "A good course for creative brainstorming process."
- "Paul was a lively + experienced presenter. Material (handbook) was clear + well organized." - Kroll Lindquist Avey Co. - forensic accountants: "I had no idea prior to your Search Engine Optimization presentation of the many important, and necessary, steps needed to be taken to ensure that our presence on the Web was maximized. But my highest praise is this: a non-technical guy like me was able to understand it!"
- Book Promoters Association of Canada - in-house and freelance book publicists and marketers: "Paul Lima delivered the goods. Our media training seminar was all that we could have asked for. Paul was prepared, professional and his information was exactly what our members were looking for. It's tough to give a room full of plugged-in publicists new information, but Paul did exactly that. His material was fresh and timely and BPAC highly recommends Paul Lima's media training seminar to any organization."
- Ontario
Association of Youth Employment Centres: "I have heard
nothing but good things about the writing seminar you ran. You were one
of our more popular presenters. We will most definitely keep you on our
list of presenters for future conferences and events."
- Cy Williams, Administrative Assistant, Ontario Association of Youth Employment Centres (OAYEC)
- Don
R. Campbell, President, www.reincanada.com and author, Real
Estate Investing in Canada:
"Paul’s insights and brutal honesty helped me become
completely comfortable in front of a camera or radio
microphone… and it all occurred in one session. If you just
want someone to make you feel good, go somewhere else; but if you want
real life results, Paul is your man."
- Elizabeth
Cockle, independent writer: "Since I attended
your Harnessing
the Writing Process seminar I have written two
direct marketing packages and am working smarter and
faster. By focusing on one task at a time, I no longer panic
about what I haven't done yet. I'm also making more use of [outline]
headings to structure my documents so that I spend less time skipping
between points and getting frazzled. Thanks again for the valuable
info!"
- Writers' Circle of Durham Region (WCDR) workshop participant: "What a great job you did! I think people were blown away. You have such a lovely self-effacing manner, and then you power-packed your talk with useful info, at exactly the right level for that bunch. It was great!"
Clients include:
- Anglican Editors Association
- Assuris (formerly CompCorp)
- Book Promoters Association of Canada
- BA Consulting Group Ltd.
- Canadian Cancer Society
- Canada Colors and Chemical Ltd.
- Canadian Institute of Chartered Business Valuators (CICBV)
- Canadian Institute of Transportation Engineers (ITE)
- CIBC WoodGundy
- Cytochroma Inc.
- Imaging Technology Council Canada (ITC Canada), formerly CIPRA
- Canadian Institute of Chartered Business Valuators (CICBV)
- Chaitons LLP
- Correspondence Services Unit, Government of Ontario
- Durham Board of Education
- George Brown College
- Infinity Public Relations
- John Wiley & Sons Canada Ltd.
- Kroll Lindquist Avey Co. (now Navigant Consulting)
- Longview Solutions
- Low Rosen Taylor Soriano (LRTS)
- Metrix Group
- Ontario Association of Youth Employment Centres (OAYEC)
- RBC
- Sportexe
- TD Bank, TD Securities Inc.
- Transcontinental Media
- University of Toronto
- Voxbone Communications
- Writers' organizations - Professional Writers Association of Canada, Writers and Editors Network, Editors' Association of Canada, Writers Circle of Durham Region and others
Whether
you want to discuss media training, writing
workshops, writing or editing services, or communications consulting,
the right words are just a
click away.