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Secrets of Successful Independents:
Professional Independent Communicators presents:
Secrets of Successful Independents
Wednesday, March 7, 2012, 6 to 9 p.m., Toronto
(Preregistration required; exact location to be announced)

Join the IABC panel of successful communicators as they share insights and tips to help you achieve your business goals. You will learn:
- How to extend your brand into new areas
- How to market yourself to attract the clients you want
- How to generate “passive” income from self-publishing

Panel: Dawn Boshcoff, Principal and Trainer, BOSHnewmedia Communications; Cathy Ledden, R.G.D., Chief Designer, Ledden Design; and Paul Lima, freelance writer and business writer trainer.

Registration Fees*:
$22: IABC member ($24.86 with HST)
$32: Non-member ($36.16 with HST)
*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door. Soft drinks, juice, coffee, tea and cookies will be provided.

Event Schedule:
Check-in and networking start time: 6 to 6:30 p.m.
Presentation, workshop and Q&A: 6:30 to 8 p.m.
Networking: 8 to 9 p.m.
Location: To be confirmed
Brought to you by: Professional Independent Communicators

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Harness the Business Writing Process:
Become an Effective, Efficient Business Writer
Business-writing workshop for Human Resources professional in Toronto on March 29.
Workshop is sponsored by the Human Resources Professionals Association.
Read workshop description and other details here.

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Conquering Corporate Markets
- Sat. Apr. 14, Toronto; sponsored by the Editors' Association of Canada

Business writing and editing can be a lucrative source of income—if you understand how to sell your services to, and price your services for, corporate markets. To sell your services to corporations, small businesses, not-for-profit organizations, and government agencies, you need key skills you can learn from this seminar, such as how to do the following:
• establish a business vision
• create a marketing plan
• identify corporate writing and editing opportunities
• target corporate, not-for-profit, and government sectors
• find contacts within targeted sectors
• market yourself and your services
• price your writing and editing services for the corporate market
• issue accurate quotes and estimates
• manage the corporate approval process 

Who should attend? Writers and editors who want to find, price, and manage corporate assignments, and boost their freelance income. Register online.
Date/Time - Saturday, April 14; 9:30 am to 4:30 pm  (Lunch will be provided)
Registration - $225 members, $255 non-members (HST extra)
Early Registration (to April 7) - $185 members, $205 non-members (HST extra) 
Location - Northrop Frye Hall Room 007, 73 Queen's Park Crescent East, Victoria College, University of Toronto
Instructor - Paul Lima has worked as a professional writer, editor, and writing instructor for over 25 years. He has run a successful freelance writing, editing, and copywriting business since 1988. Paul is the author of ten books on writing and the business of freelance writing, including Harness the Business Writing Process, Everything You Wanted To Know About Freelance Writing, and Copywriting That Works.

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• No other workshops currently scheduled
• Video Workshop: Print On Demand Video Primer: How to Get Your Book to Market

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If you belong to an association or an informal group of writers interested in professional development, talk to Paul about putting on a seminar for your group. Seminar topics Paul can cover include: