Search
Engine Optimization
"I
want to thank you so much for an excellent presentation to Kroll's
Marketing Committee on Search Engine Optimization options. You managed
to provide detailed, specific information in a clear and easy-to-follow
manner.... I had no idea prior to your presentation of the many
important, and necessary, steps needed to be taken to ensure that our
presence on the Web was maximized. But my highest praise is this: a
non-technical guy like me was able to understand it!"
- Paul McLaughlin, Director of Marketing, forensic accounting firm
- Paul McLaughlin, Director of Marketing, forensic accounting firm
Where do people go when they hit the Web? About 85% of the Canadian Internet population goes to search engines at least once a month; 75% of the U.S. Internet population does as well). Canadians also search frequently, conducting almost 600 million searches per month, or 40 searches per search engine user.
Canadians can be conducting searches at any time of the day, or night. With that in mind, how would you answer the following:
- Is your Web site indexed in major search engines?
- Does it rank in the top 10 when Web surfers use your key words or phrases?
- Is your Web site optimized for keyword searches?
- Do you know what your key words and phrases are?
- Determine your key words and phrases
- Embed keywords in content to your site
- Use keywords in page titles and in keyword and description Meta Tags
- Create a easy-to-use navigational structure and site map
- Create alternative keyword text for images and Flash
- Manipulate Internal and External Links
- Manually submit your site to popular search engines
- Determine if
Blogging is for you
Will your website be found? This simple test will help you discover whether you're taking the right steps to rise above the crowd. [Full Article]
This seminars
is conducted at your office location and can be customized to meet
your learning objectives. The seminar can
run as a half-day, full-day or two-day session.
It includes theory, hands on writing exercises and feedback and
ample
time for Q&A. This seminar is also offered as a detailed email-based writing course. It is occasionally offered as public workshops - please check the current schedule. It is also available as a book - How to Optimize Your Website for the Best Possible Search Engine Results
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.