Media Release Writing
"The
Media Release workshop I took with you a few weeks ago has already paid
dividends. I fired off the Media Release I worked on during our session
and it resulted in an interview and TV spot the very next day. My
clients and I are thrilled with the early success." - Michele Peterson
Writing Media Releases is more a craft than a science. However, when it comes to generating publicity through the media you increase your chances of a "hit" if you follow the Media Release writing, issuing and follow up do's and don'ts presented in this seminar, which is based on the book, How to Write Media Releases.
After a brief introduction to Media Relations, this media release workshop focuses on:
- how to develop ideas and events to capture the media's attention
- how to write and format Media Advisories, Releases and story pitches
- when and where to send releases, advisories and pitches
- when and how to follow up
- Why bother with Media Relations?
- Differentiate between a Media Release, Media Advisories, Pitches and News Kit
- "What's News?" and "How to create news?"
- Identify the format and the components of Media Releases and Media Advisories
- The 60-second rule and why it is important to think like an editor or journalist
- Overt and hidden purpose of Media Releases
- Create a W5 focus (who, what, where, when, and why) for releases
- Create (write) a Media Release, component by
component:
Subject line, Headline, Sub-head, Dateline, Lead, Quote Graph, Support Graph(s), Secondary Quote, Closing, "About" Graph, Contact information - Determine how to and where to send Media Releases
- How to compile a media mailing list and alternatives to issuing your own releases
- Understand when and how to follow up
- The 5-touch PR process for publicizing events
This seminars
is conducted at your office location and can be customized to meet
your learning objectives. The seminar can
run as a half-day, full-day or two-day session.
It includes theory, hands on writing exercises and feedback and
ample
time for Q&A. This seminar is also offered as a detailed email-based writing course. It is occasionally offered as public workshops - please check the current schedule.
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.