Paul Lima - Freelance Writer, Copywriter, Media Interview Training, Writing Coach


Home | About | Contact | Business Writing | Business Training | Media Interview Training

Are you ready for your interview?
You never know when the media will call.
So be prepared.
Paul Lima, an experienced journalist and educator, can have you ready
in one interactive session.



Are you seeking media attention? Are journalists seeking you? Either way, you need to be prepared for interviews with journalists because they are prepared to interview you.

The key to successful interviews is:
  • developing and delivering a message that is simple, interesting and newsy
In most interviews, you should stick to several carefully crafted key messages and draw on a couple supporting points. You should judiciously repeat key messages for emphasis, while answering questions.

"Paul’s insights and honesty helped me become completely comfortable in front of a camera or radio microphone… and it all occurred in one session . If you just want someone to make you feel good, go somewhere else; but if you want real life results, Paul is your man."
- Don R. Campbell, president, reincanada.com and author of Real Estate Investing in Canada

Media interview training seminars conducted by freelance journalist, media interview coach and author, Paul Lima, can prepare you for media interviews in one interactive session -- in person or over the phone (which is how most interviews are conducted).

After taking Paul Lima's Are you ready for the Interview seminar you will:
  • be prepared
  • know your key messages
  • understand how to weave key messages into answers
  • actively get your message across when replying to simple, complex or confrontational questions
  • handle negative questions in a positive manner
  • correct negative assumption in a positive manner.
Why be prepared?
It's the  information age and every executive, manager, corporate spokesperson and business owner should be able to condense news, financial data, product information, and other announcements into brief, convincing messages--expressed in an articulate, memorable manner.

When it comes to getting your organization's message out to the public--customers, shareholders, sponsors, donors, and other stakeholders--knowing how to talk to journalists and interact effectively with the media is essential.

What you say and how you say it can have a lasting impact on your business because the media helps Canadians form opinions.

Even if you are not actively seeking media attention, you never know when the media will come calling. So you need to be prepared.

Prepare for your media interview

Seminars run from from two hours to full-day, interactive workshops,for one or more participants.

Interviews are taped and feedback is immediate.

Soft copy of PowerPoint presentation slides with key interview hints and tips are included with each seminar.

Request a free media interview training  estimate today, or ask for more information:
E-mail: info@paullima.com
Phone: 416-628-6005



Request your free media interview training report

Request How to Prepare for Your Media Interview today. This no-charge, no-obligation report gives you practical advice, hints, and tips to help you prepare for your interview:

E-mail: info@paullima.com
No spam guarantee! You will receive one email only, guaranteed.

What you will learn

After a brief introduction to media relations, Paul Lima uses mock interviews to prepare you print and/or broadcast (radio and TV) interviews.

The interviews take place in real time and are taped.

You receive immediate feedback after each interview.

By the end of the seminar, you will be able to present your message (and yourself) in a professional and positive manner.

You will understand:
  • Your rights before, during and after the interview
  • Setting key messages and a message agenda
  • Presenting your key message points from the first question on
  • How to keep your message positive even when responding to negative questions
  • The implication of "off-the-record" comments
  • How to maintain your composure even if ambushed

Home | About | Contact | Business Writing | Business Training | Media Interview Training | Books for Writers
Resources for Writers | Workshops for Writers | Sample News Articles | Creative Writing | Site Map

Site information & content © Paul Lima. Unauthorized use of material is prohibited.
To reprint, post, copy, or otherwise use my material, please click here.