Copywriting:
Sales and marketing letters, brochures, print and Web ads
Sales and marketing letters, brochures, print and Web ads
Do you want to write stellar advertising, promotional and direct-response copy that promote your business or organization? Do you want to produce creative concepts that hit the mark? Do you want your target audience to notice, and respond to, your promotions? If so, this workshop is for you. During Paul Lima's copywriting workshop you will discover:
- The importance of writing for a well-defined Target Market
- The importance of defining the purpose of your ad
- The difference between branding and hard sell
- Why you need to
AIAA -- capture Attention, hold Interest, influence Attitude,
and call for Action -- if you hope to achieve your purpose - How to develop a
concept that inspires your audience to read
- How to weave the
power of persuasiveness into your copy
- How to write a
direct mail hook, line, and sinker
| "Paul Lima's Copywriting 101 workshop was like getting a new lead in my
pencil! The workshop was engaging and informative as Paul shared his writing process and techniques for tapping into the creative juices. Writing's fun again!" - Stephanie Miller, MillersCraft |
Request an estimate or more information:
Email: info@paullima.com - Phone: 416-628-6005