Copywriting:
Sales and marketing letters, brochures, print and Web ads
Sales and marketing letters, brochures, print and Web ads
Do you want to write stellar advertising, promotional and direct-response copy that promote your business or organization? Do you want to produce creative concepts that hit the mark? Do you want your target audience to notice, and respond to, your promotions? If so, this workshop is for you. Based on the book, Copy Writing that Works, this seminar covers the following topics:
- The importance of writing for a well-defined Target Market
- The importance of defining the purpose of your ad
- The difference between branding and hard sell
- Why you need to AIAA -- capture Attention, hold
Interest, influence Attitude,
and call for Action -- if you hope to achieve your purpose - How to develop a concept that inspires your
audience to read
- How to weave the power of persuasiveness into your
copy
- How to write a direct mail hook, line, and sinker
| "Paul
Lima's Copywriting 101 workshop was like getting a new lead in
my pencil! The workshop was engaging and informative as Paul shared his writing process and techniques for tapping into the creative juices. Writing's fun again!" - Stephanie Miller, MillersCraft Copywriting was run as a one-day workshop for the Editors' Association of Canada and received the following feedback: - "One of the best EAC courses I've taken! Paul is an excellent instructor! I can't believe what I learned in one day. Fantastic!" - "Great instructor with good balance between lecture and exercises." - "A good course for creative brainstorming process." - "Paul was a lively + experienced presenter. Material (handbook) was clear + well organized." |
This seminars is conducted at your office location and can be customized to meet your learning objectives. The seminar can run as a half-day, full-day or two-day session. It includes theory, hands on writing exercises and feedback and ample time for Q&A. This seminar is also offered as a detailed email-based writing course. It is occasionally offered as public workshops - please check the current schedule.
Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.