Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach

Home|About|Contact|Business-Writing Training|Media Interview Training
Are you ready for your media interview?
(And do you have your social media plan in place?)

When it comes to being interviewed by reporters,
Paul Lima can have you ready in one interactive training session.

Why be prepared? It's the information age and every executive, manager, spokesperson, and business owner should be able to respond in a clear, concise, focused, and appropriate manner to difficult questions about controversial issues and to simple questions about positive situations. To do so requires interactive media interview training. It also requires an active social media strategy.

During interviews, you should be prepared to convey carefully crafted key messages, supported by examples and/or anecdotes--all while answering questions so that you you don't seem to be spinning or dodging. At the same time, if there are questions you don't want to answer, you still need to know how to respond.

In the age of social media, knowing when and how to react to good, bad and ugly tweets, blog posts, Facebook comments, and YouTube videos is essential. In many cases it may be even more essential than dealing with the media since your comments go out directly to consumers and other stakeholders, unfiltered by reporters. If they have complaints or objectives that you can't overcome, they will not be customers or prospects for long.

“We use Paul Lima for media interview training and key message development for every Infinity Communications client. We will not move forward with a new prospect until they have agreed to go through Paul's training. And all of our clients have been extremely happy with the training."
- Alan McLaren, Infinity Communications Inc.

"Paul’s insights and honesty helped me become completely comfortable in front of a camera or radio microphone… and it all occurred in one session. If you want real life media training results, Paul is your man."
- Don R. Campbell, author of Real Estate Investing in Canada

Are you ready for your interview? Paul's media preparation primer can help you  prepare for interviews with print reporters, blogers, or TV or radio broadcasters. Topics in the special report include:
  •  first principle of media interview training (you don't control the questions; you do control your answers)
  • how to prepare key messages for soft, difficult, and confrontational questions 
  • practical tips for interview success
  • orientation for doing TV interviews
  • social media (Facebook, LinkedIn, Twitter) tips and blogging advice
Print, PDF, Kindle and ePub [Read More - Buy]

Contact Paul to discuss your media interview or social media training options.

Home | About | ContactBusiness Training | Media Interview TrainingMy Books | Sample News Articles