Are you ready for your media interview?
(And do you have your social media plan in place?)
When it comes to being interviewed by reporters,
Paul Lima can have you ready in one interactive training session.
Why be prepared? It's the information age and every executive, manager, spokesperson, and business owner should be able to respond in a clear, concise, focused, and appropriate manner to difficult questions about controversial issues and to simple questions about positive situations. To do so requires interactive media interview training. It also requires an active social media strategy.
During interviews, you should be prepared to convey carefully crafted key messages, supported by examples and/or anecdotes--all while answering questions so that you you don't seem to be spinning or dodging. At the same time, if there are questions you don't want to answer, you still need to know how to respond.
In the age of social media, knowing when and how to react to good, bad and ugly tweets, blog posts, Facebook comments, and YouTube videos is essential. In many cases it may be even more essential than dealing with the media since your comments go out directly to consumers and other stakeholders, unfiltered by reporters. If they have complaints or objectives that you can't overcome, they will not be customers or prospects for long.
Contact Paul to discuss your media interview or social media training options.