Paul Lima - Media Interview Trainer Media Interview Training

Are you ready for your interview?
You never know when a reporter will call. So be prepared.
Paul Lima can have you ready in one interactive session.

Are you seeking media attention? Are journalists seeking you? Either way, you need to be prepared for interviews with journalists, because they are prepared to interview you.

Why be prepared? It's the information age and every executive, manager, corporate spokesperson and business owner should be able to condense news, financial data, product information, and other announcements into brief, convincing messages - expressed in an articulate, memorable manner.

When it comes to getting your organization's message out to the public - customers, shareholders, sponsors, donors, and other stakeholders - knowing how to talk to journalists and interact effectively with the media is essential. What you say and how you say it can have a lasting impact on your business because the media helps Canadians form opinions.

The key to successful interviews? Developing and delivering a message that is simple, interesting and newsy. That is key to successful interviews. In most interviews, you should stick to several carefully crafted key messages and draw on a couple supporting points and examples. You should judiciously repeat key messages for emphasis, while answering questions. Paul Lima's half-day or full-day media interview training seminars will show you how to do that.

“We have been using Paul Lima for media training and key message development for every client at Infinity Communications. His training provides the foundation for everything we do. We will not move forward with a new prospect until they have agreed to go through Paul's training. Paul’s training is insightful and our clients take away great learning from the sessions. He is our exclusive choice for training (and we have a lot of choices). Clients also love Paul – all of our clients have been extremely happy with the training."
- Alan McLaren, Infinity Communications Inc.

Freelance journalist and media interview coach Paul Lima can help you prepare for media interviews in one interactive session - in person or over the phone (which is how many interviews are now conducted). After taking Paul Lima's Are You Ready for the Interview seminar you will:

Be prepared for interviews with print and broadcast journalists
Know your key messages and understand how to weave key messages into answers
Actively get your message across when replying to simple or complex questions
Handle negative questions in a positive manner
Correct negative assumption in a positive manner
Receive constructive feedback based on several mock interviews
Know your rights before, during and after the interview
Understand the implication of "off-the-record" comments
Know how to maintain your composure even if ambushed

Even if you are not actively seeking media attention, you never know when the media will come calling. So be prepared.

"Paul’s insights and honesty helped me become completely comfortable in front of a camera or radio microphone… and it all occurred in one session. If you want real life media training results, Paul is your man."
- Don R. Campbell, president, reincanada.com and author of Real Estate Investing in Canada

Prepare for your media interview: Seminars for one or more participants run from from two hours to full-day, interactive workshops. Interviews are taped and feedback is immediate. Handouts with key interview hints and tips are included.

Request a free media interview training estimate today:
E-mail: info@paullima.com Phone: 416-628-6005

Read how media interview training, coupled with effective PR, turned Stupid, Ugly, Unlucky and RICH into a Canadian bestseller!.

Request your FREE media interview training report: Request How to Prepare for Your Media Interview today. This no-charge, no-obligation report gives you practical advice, hints and tips to help you prepare for your interview. E-mail: info@paullima.com. No spam guarantee! You will receive one email only, guaranteed.

Whether you want to discuss media training, writing workshops, writing or editing services, or communications consulting, the right words are just a click away.