Online Business
& Writing e-Courses
Self-paced, one-on-one e-courses include PDF textbook and/or lecture notes, practical exercises and assignments, detailed feedback and Q&A opportunities
Self-paced, one-on-one e-courses include PDF textbook and/or lecture notes, practical exercises and assignments, detailed feedback and Q&A opportunities
Writing
for the Web
Proven fact:
website visitors don't read your web content from start to finish.
They scan or browse your copy, sometimes reading only
the first few words of each paragraph. To help them absorb the
information you are presenting, you need to know
how to
write for the web.
Web
Writing e-Course Content
This e-course introduces you to the Writing Process, then demonstrates
how to apply that process when writing for the web. The web-writing
course
- outlines how most people read online (they call it a Web "browser" for a reason)
- presents ways to make it easier for visitors to absorb your Web content
- helps you structure information-oriented web copy that is easy to scan
- shows you how to write promotional copy that starts with your purpose, includes your call to action and motivates 'clicks'.
- demonstrates how to harness the power of hyper links to motivate readers to dig deeper for more information.
- includes 4 assignments you submit for detailed feedback.
New low e-course price: $295. This e-course includes lecture notes, exercises, four assignments and detailed feedback on assignments to help you write effective web copy. You can also ask questions about course material, assignments and feedback at any point during the self-paced, one-on-one e-course. The course is based on Harness the Business Writing Process. A PDF copy of the book is included with the course. The book is also available from several online bookstores. Read more about it here.
- Sign up for this e-course (pay online by credit
card).
Course material and getting started information will be emailed to you within 72 hours.
Other Online e-Courses
- For more information about online workshops: info@paullima.com.
- For information on custom business training:www.paullima.com/training
- For information on face-to-face workshops: www.paullima.com/workshops
- For books on many of the above topics www.paullima.com/books