for the Web
website visitors don't read your web content from start to finish.
They scan your copy, sometimes reading only
the first few words of each paragraph. To help them absorb the
information you are presenting, you need to know
write for the web.
Writing e-Course Content
This e-course introduces you to the Writing Process, then demonstrates
how to apply that process when writing for the web. The web-writing
Writing for the Web
Ideal for independent practitioners, small business
owners, freelance writers, copywriters and individuals or groups that
want to make web content as easy as possible to
absorb, understand and act on. Request
the course outline: PDF
- outlines how
most people read online (they call it a Web "browser" for a reason)
- presents ways
to make it easier for visitors
to absorb your Web content
copy that is easy to scan
you how to write
promotional copy that starts with your
purpose, includes your call to action and motivates 'clicks'.
how to harness the power of hyper links to
motivate readers to dig deeper for more information.
- includes 4
assignments you submit for detailed feedback.
New low e-course price:
includes lecture notes, exercises, four assignments and
detailed feedback on assignments to help you write effective web copy.
also ask questions about course
material, assignments and feedback at any point
the self-paced, one-on-one e-course. The course is
based on Harness the Business Writing
Process. A PDF copy of the book is included with
the course. The book is also available from several online bookstores. Read more
about it here.
To pay by check or to request more
information, email email@example.com.
Ask about discounts
for 3 or more courses or for 3 or more
students enrolled in the same course.
- Sign up for this e-course (pay online by credit
Course material and getting started information will be emailed to you
within 72 hours.