Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach, Writing workshops, Onine writing workshops

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Writing for the Web 
Proven fact: website visitors don't read your web content from start to finish. They scan your copy, sometimes reading only the first few words of each paragraph. To help them absorb the information you are presenting, you need to know how to write for the web.

Web Writing e-Course Content
This e-course introduces you to the Writing Process, then demonstrates how to apply that process when writing for the web. The web-writing course

  • outlines how most people read online (they call it a Web "browser" for a reason)
  • presents ways to make it easier for visitors to absorb your Web content
  • helps you structure information-oriented web copy that is easy to scan
  • shows you how to write promotional copy that starts with your purpose, includes your call to action and motivates 'clicks'.
  • demonstrates how to harness the power of hyper links to motivate readers to dig deeper for more information.
  • includes 4 assignments you submit for detailed feedback.
Writing for the Web is Ideal for independent practitioners, small business owners, freelance writers, copywriters and individuals or groups that want to make web content as easy as possible to absorb, understand and act on. Request the course outline: PDF file.

New low e-course price: $295. This e-course includes  lecture notes, exercises, four assignments and detailed feedback on assignments to help you write effective web copy. You can also ask questions about course material, assignments and feedback at any point during the self-paced, one-on-one e-course. The course is based on Harness the Business Writing Process. A PDF copy of the book is included with the course. The book is also available from several online bookstores. Read more about it here.
  • Sign up for this e-course (pay online by credit card).
    Course material and getting started information will be emailed to you within 72 hours.
  • To pay by check or to request more information, email
  • Ask about discounts for 3 or more courses or for 3 or more students enrolled in the same course.

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