Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach, Writing workshops, Onine writing workshops

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Search Engine Optimization (SEO)
Do you have a website? Is it indexed in Google and other search engines? Is it optimized for the best search results based on key words or phrases that search engine visitors use when looking for the products or services you offer or the causes or charities you support? 

In short, when people enter words or phrases related to your website into search engines, where does your website rank?

"Changing my website copy around has landed me first page finishes in all the horizontals I use on my website! That's a pretty amazing feat -- to go from only being able to find my company with my company name to typing "copywriter Moncton" and popping up in the top 5."
- Kathy Mercure, Writenow! Communications 

This e-course, based on the book, Do you Know Where Your Website Ranks?, will show you how to get the best possible search results. For instance, go to Google and search for "copywriter Toronto", "freelance writer Toronto" or "media interview trainer" and see where Paul Lima's website ranks. Although the rank may change from search to search, my site is consistently on the first page of the search results based on my key words and phrases.

The SEO e-course will help you:

  • brainstorm horizontal and vertical keywords and phrases related to your website content
  • incorporate keywords and phrases into copy that can be used on pages on your website
  • implement a number of no-cost, legitimate SEO techniques for boosting SEO
  • understand why "black-hat" or bogus SEO techniques should be avoided like the plaque
  • understand the SEO power of Web 2.0 - blogging, Pay Per Click and social media
  • Help you decide if you should pursue Web 2.0 techniques (as popular as they are, they are not for everyone)

This e-course includes five assignments with detailed feedback to help you optimize your website for search engines. The feedback will help you focus your SEO work. You can also asks questions about SEO, course material, assignments and feedback on assignments at any point during the self-paced, one-on-one e-course.

Search Engine Optimization (SEO) is Ideal for independent practitioners, freelancers and small business owners. Request the course outline: PDF file.

New low e-course price: $295. Includes a PDF copy of, Do you Know Where Your Website Ranks?. (If you simply want a print or PDF copy of the book, buy it now. If you have a copy of the book, let Paul know and he will discount the course fee.)
  • Sign up for this e-course (pay online by credit card).
    Course material and getting started information will be emailed to you within 72 hours.
  • To pay by check or to request more information, email
  • Ask about discounts for 3 or more courses or for 3 or more students enrolled in the same course.

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