Self-paced, one-on-one e-courses include PDF textbook and/or lecture notes, practical exercises and assignments, detailed feedback and Q&A opportunities
How to
Write Media Releases to
Promote Your Business, Organization or Event
Public relations generates 28% of sales inquiries, second only to
advertising (38%), according to Inquiry Handling Services. If you are
not writing and issuing media
releases, you are missing the opportunity to generate additional sales
inquiries or support for your cause or issue. However,
you only have 60 seconds to capture the attention of editors
and reporters. That's why your release has to be well
structured and well written.
This
e-course will show you how to:
- Determine your W5 - who, what, where, when and why
- State most important W5 information in your subject line and headline
- Expand on details in your subhead
- Write a concise and focused W5 lead
- Expand on the most important elements in your quote paragraph and support paragraphs
- Write media advisories, media releases and pitch letters
The e-course follows the media release writing process
outlined
in the textbook, How to
Write Media Releases to Promote Your Business, Organization
or Event,
which includes media release and media advisory templates,
sample
media releases and advisories and instructions on how
to write both. To complete this course, you...
- read the textbook (the course outlines indicates which chapters to read)
- ask any questions about writing media releases that you might have
- do the suggested exercises
- write and submit three releases for feedback.
The textbook also includes chapters on writing pitch
letters
if you simply want to pitch a spokesperson as an interview candidate,
on submitting and following up on your releases and on preparing for
interviews with reporters - ideal for when your release
motivates them to call
your for additional information.
How to Write Media Releases is Ideal for you if you want to write media releases to promote your business, organization or event, if your work for a PR agency and write releases for clients, if you work for a corporate PR department or if you are a freelance writer who wants to write media releases for corporate clients. Request the course outline: PDF file.
New low e-course price: $295. This e-course includes the textbook, How to Write Media Releases, exercises, assignments and detailed feedback on assignments. You can also ask questions about course material, assignments and feedback on assignments at any point during the self-paced, one-on-one e-course. (If you simply want a print or PDF copy of the textbook, buy it now. If you have a copy of the book, let Paul know and he will discount the course fee.)
- Sign up for this e-course (pay online by credit
card).
Course material and getting started information will be emailed to you within 72 hours.
- For more information about online workshops: info@paullima.com.
- For information on custom business training:www.paullima.com/training
- For information on face-to-face workshops: www.paullima.com/workshops
- For books on many of the above topics www.paullima.com/books