Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach, Writing workshops, Onine writing workshops

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How to Write Media Releases and/or Social Media Content to
Promote Your Business, Organization or Event

Public relations generates 28% of sales inquiries, second only to advertising (38%), according to Inquiry Handling Services. If you are not writing and issuing media releases, you are missing the opportunity to generate additional sales inquiries or support for your cause or issue. However, you only have 60 seconds to capture the attention of editors and reporters. That's why your release has to be well structured and well written. 

This e-course will show you how to:

  • Determine your W5 - who, what, where, when and why
  • State most important W5 information in your media release subject line and headline
  • Expand on details in your subhead and write a concise and focused W5 lead
  • Expand on the most important elements in your quote paragraph and support paragraphs
  • Write media advisories, media releases and pitch letters
  • Write social media content to support your business, organization or event

The e-course follows the media release and social media writing process outlined in the textbook, How to Write Media Releases to Promote Your Business, Organization or Event, which includes media release and media advisory templates, sample media releases and  advisories and instructions on how to write both. To complete this course, you...

  • read the textbook (the course outlines indicates which chapters to read)
  • ask any questions about writing media releases that you might have
  • do the suggested exercises
  • write and submit three releases for feedback
  • write and submit social media content (LinkedIn/Facebook profiles, blog post and three tweets)
You can use the case studies presented in the course as a basis for your writing. However, if you are writing work-related material, you can submit that for feedback. You submit your first release, receive feedback, ask any questions, then submit your second release, receive feedback and then submit your third release. Then you move on to social media content.

The textbook also includes chapters on writing pitch letters if you simply want to pitch a spokesperson as an interview candidate, on submitting and following up on your releases and on preparing for interviews with reporters - ideal for when your release motivates them to call your for additional information.

How to Write Media Release and Social Media Content is Ideal for you if  you want to promote your business, organization or event, if your work for a PR agency and write releases and content for clients, if you work for a corporate PR department or if you are a freelance writer who wants to write media releases social media content for corporate clients. Request the course outline: PDF file.

New low e-course price: $295. This e-course includes the textbook, How to Write Media Releases, exercises, assignments and detailed feedback on assignments. You can also ask questions about course material, assignments and feedback on assignments at any point during the self-paced, one-on-one e-course. (If you simply want a print or PDF copy of the textbook, buy it now.)

  • To sign up for this e-course: email and request the 'media release writing or social media writing e-course invoice' that you can pay online by credit card, or request the 'pay by check invoice'..
  • Ask about discounts for 3 or more courses or for 3 or more students enrolled in the same course.

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