102: How to write effective
sales letters and promotional email
Do you need to write sales letters and promotional email
motivate action? If so, this e-course is for you. The course shows you
how to follow the writing process, which will help you become a more
effective and efficient writer. It also demonstrates how to
why to) structure your sales and promotional messages to
In short, if you don't capture attention,
you can't hold interest.
If you don't hold interest, you can't influence attitude. And if
influence attitude, your call for action
will fall on deaf ears. The question is, how do you write that way?
- Capture Attention
- Hold Interest
- Influence Attitude
- Call for Action.
the course, you will practice the
craft of writing sales and promotional letters and email messages and
will receive constructive feedback on four sales
letter/email assignments. Note:
While the course includes
assignments, they can be customized to meet your particular
and promotional writing requirements.
|"The course assignments were not only a lot of
fun but also flexible
enough to allow me to do work relevant to my professional goals. In
fact, I was able to submit my assignments as jobs for my clients.
Paul's detailed critiques of my assignments were excellent. I was
really impressed by the depth of his analysis, which enabled me to
significantly improve the quality of my work. The copywriting course
was one of the most enjoyable and useful courses I have ever taken. I
recommend it to anyone interested in learning effective copywriting." -
Steve Doran B.A. B.Ed.,
102 is Ideal for
freelance business writers, junior copywriters, marketing department
staff, independent practitioners and small business owners and
individuals interested in pursuing careers in marketing and
the course outline: PDF
New low e-course price: $295. E-course
price includes a PDF version of Copywriting that Works.
(If you simply want a copy of the book, buy it here. If
you have the book, let Paul know and he will give you an appropriate
workshop discount.) This
also includes lecture notes, exercises, assignments and
detailed feedback on assignments. You can
also ask questions about course
material, assignments and feedback on assignments at any point
the self-paced, one-on-one e-course.
- To sign up
for this e-course: email firstname.lastname@example.org and request the
'copywriting 102 e-course invoice' that you can pay online by credit
card, or request the 'pay by check invoice'.
- Ask about discounts
for 3 or more courses or for 3 or more
students enrolled in the same course.