Self-paced, one-on-one e-courses include PDF textbook and/or lecture notes, practical exercises and assignments, detailed feedback and Q&A opportunities
Copywriting
102: How to write effective
sales letters and promotional email
Do you need to write sales letters and promotional email
messages
that
motivate action? If so, this e-course is for you. The course shows you
how to follow the writing process, which will help you become a more
effective and efficient writer. It also demonstrates how to
(and
why to) structure your sales and promotional messages to
- Capture Attention
- Hold Interest
- Influence Attitude
- Call for Action.
During the course, you will practice the craft of writing sales and promotional letters and email messages and will receive constructive feedback on four sales letter/email assignments. Note: While the course includes assignments, they can be customized to meet your particular sales and promotional writing requirements.
| "The course assignments were not only a lot of fun but also flexible enough to allow me to do work relevant to my professional goals. In fact, I was able to submit my assignments as jobs for my clients. Paul's detailed critiques of my assignments were excellent. I was really impressed by the depth of his analysis, which enabled me to significantly improve the quality of my work. The copywriting course was one of the most enjoyable and useful courses I have ever taken. I recommend it to anyone interested in learning effective copywriting." - Steve Doran B.A. B.Ed., Writing/Consulting |
Copywriting 102 is Ideal for freelance business writers, junior copywriters, marketing department staff, independent practitioners and small business owners and individuals interested in pursuing careers in marketing and advertising. Request the course outline: PDF file.
New low e-course price: $275. E-course price includes a PDF version of Copywriting that Works. (If you simply want a copy of the book, buy it here. If you have the book, let Paul know and he will give you an appropriate workshop discount.) This e-course also includes lecture notes, exercises, assignments and detailed feedback on assignments. You can also ask questions about course material, assignments and feedback on assignments at any point during the self-paced, one-on-one e-course.
- Sign up for this e-course (pay online by credit
card).
Course material and getting started information will be emailed to you within 72 hours.
- For more information about online workshops: info@paullima.com.
- For information on custom business training:www.paullima.com/training
- For information on face-to-face workshops: www.paullima.com/workshops
- For books on many of the above topics www.paullima.com/books