101: How to write effective
advertising and promotional copy
Do you need to write copy for newspaper or magazine ads, direct
brochures, Google ads or websites? If so, this e-course will help you
write effective advertising and promotional copy.
Based on the book, Copywriting that Works,
and on a 12-session continuing education course, this comprehensive
e-course will guide you through the process of producing advertising
and promotional copy that works – no matter your objective or
target market. You will learn how to
You’ll practice the
craft of copywriting and receive constructive feedback on four
- use various brainstorming techniques to remove
- find your unique selling proposition
appeals that create desire in your defined target audience
- compose headlines that command attention
- write body copy that motivates action.
Not only is the final assignment one of your choice, the
assignments can also be customized to meet your particular promotional
- full page ad
- direct response
- 3-line Google ads (as difficult as writing haiku!)
- an assignment of your choice.
"The course assignments were not only a lot of fun
but also flexible enough to allow me to do work relevant to my
professional goals. In fact, I was able to submit my assignments as
jobs for my clients. Paul's detailed critiques of my assignments were
excellent. I was really impressed by the depth of his analysis, which
enabled me to significantly improve the quality of my work. The
copywriting course was one of the most enjoyable and useful courses I
have ever taken. I recommend it to anyone interested in learning
effective copywriting." - Steve
Doran B.A. B.Ed., Writing/Consulting
"I knew I was giving my clients my best. But
having taken your
course, I feel I can give them even more effective work." - Trudy Kelly
"One of the best courses I've taken! Paul is an
instructor! I can't believe what I learned. Fantastic!" - G. Basset
"Great instructor with good balance between lecture and exercises." -
"A good course for creative brainstorming process." - T. Astern
Ideal for freelance writers, junior copywriters,
marketing department staff, independent practitioners and small
business owners and individuals interested in pursuing careers in
the course outline: PDF
New low e-course price: $395.
want to focus on one aspect of the course - Google ads or direct
response marketing, for instance, e-mail
Paul and he can
customize the course and course fee. If you want to focus on writing
sales and promotional letters, click
price includes a PDF version of Copywriting that Works.
(If you simply want a copy of the book, buy it here. If
you have the book, let Paul know and he will give you an appropriate
workshop discount.) The
also includes lecture notes, exercises, assignments and
detailed feedback on assignments. You can
also ask questions about course
material, assignments and feedback on assignments at any point
the self-paced, one-on-one e-course.
- To sign up
for this e-course: email firstname.lastname@example.org and request the
'copywriting 101 e-course invoice' that you can pay online by credit
card, or request the 'pay by check invoice'.
- Ask about discounts
for 3 or more courses or for 3 or more
students enrolled in the same course.