Self-paced, one-on-one e-courses include PDF textbook and/or lecture notes, practical exercises and assignments, detailed feedback and Q&A opportunities
Copywriting
101: How to write effective
advertising and promotional copy
Do you need to write copy for newspaper or magazine ads, direct
marketing
brochures, Google ads or websites? If so, this e-course will help you
write effective advertising and promotional copy.
Based on the book, Copywriting that Works, and on a 12-session continuing education course, this comprehensive e-course will guide you through the process of producing advertising and promotional copy that works – no matter your objective or target market. You will learn how to
- use various brainstorming techniques to remove guesswork from writing
- find your unique selling proposition
- craft appeals that create desire in your defined target audience
- compose headlines that command attention
- write body copy that motivates action.
- full page ad
- direct response sales/marketing brochure
- 3-line Google ads (as difficult as writing haiku!)
- an assignment of your choice.
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"The course assignments were not only a lot of fun
but also flexible enough to allow me to do work relevant to my
professional goals. In fact, I was able to submit my assignments as
jobs for my clients. Paul's detailed critiques of my assignments were
excellent. I was really impressed by the depth of his analysis, which
enabled me to significantly improve the quality of my work. The
copywriting course was one of the most enjoyable and useful courses I
have ever taken. I recommend it to anyone interested in learning
effective copywriting." - Steve Doran B.A. B.Ed., Writing/Consulting "I knew I was giving my clients my best. But
having taken your
course, I feel I can give them even more effective work." - Trudy Kelly
Forsythe "One of the best courses I've taken! Paul is an excellent
instructor! I can't believe what I learned. Fantastic!" - G. Basset |
Copywriting 101 is Ideal for freelance writers, junior copywriters, marketing department staff, independent practitioners and small business owners and individuals interested in pursuing careers in advertising. Request the course outline: PDF file.
New low e-course price: $395. If you want to focus on one aspect of the course - Google ads or direct response marketing, for instance, e-mail Paul and he can customize the course and course fee. If you want to focus on writing sales and promotional letters, click here.
E-course price includes a PDF version of Copywriting that Works. (If you simply want a copy of the book, buy it here. If you have the book, let Paul know and he will give you an appropriate workshop discount.) The e-course also includes lecture notes, exercises, assignments and detailed feedback on assignments. You can also ask questions about course material, assignments and feedback on assignments at any point during the self-paced, one-on-one e-course.
- Sign up for this e-course (pay online by credit
card).
Course material and getting started information will be emailed to you within 72 hours.
- For more information about online workshops: info@paullima.com.
- For information on custom business training:www.paullima.com/training
- For information on face-to-face workshops: www.paullima.com/workshops
- For books on many of the above topics www.paullima.com/books