Paul Lima - Freelance Writer, Copywriter, Media Interview Trainer, Writing Traineer

E-books & paperback books for writers & business owners

Do You Know Where Your Website Ranks? How to Optimize Your Website for the Best Possible Search Engine Results

"I want to thank you so much for an excellent Search Engine Optimization (SEO) presentation. You provided detailed, specific information in a clear and easy-to-follow manner.... I had no idea prior to your presentation of the many important, and necessary, steps needed to be taken to ensure that our presence on the Web was maximized. But my highest praise is this: A non-technical guy like me was able to understand it!"
- Paul McLaughlin, Director of Marketing, forensic accounting firm

Now all the elements in Paul Lima's popular SEO seminar are included in this easy to read, easy to understand, easy to implement Search Engine Optimization (SEO) e-book: Do You Know Where Your Website Ranks? How to Optimize Your Website for the Best Possible Search Engine results.

This book is intended as an SEO guide for small and medium businesses and individuals who build their own websites or contract out the creation of websites to third parties. You do not need to know HTML to understand the principles that underline this guide, the principles that will allow you optimize your website or to intelligently discuss SEO with your website designer.

A dozen SEO techniques covered in the easy to read, easy to follow e-book include:

Define/know your keywords and phrases
Beg, borrow and barter reciprocal links
Use a consistent, text-based site navigation menu that incorporates your keywords and phrases
Use keyword alternative text tags (Alt Tags) with graphics-based navigation menu
Combine keyword text with graphics, Flash or any other "non-text " objects
Build a text site map (an uber navigational or menu page) that includes links to every page on your site
Use Meta Tags and use keywords in your Meta Tags
Think geographically in your Meta Tags (if it makes sense to your site or your business)
Change your Meta Tags from page to page, when it makes sense to do so
Ensure all content includes keywords; create glossaries, resource links, and other value-added content that speaks to your Target Market
Pay for a Yahoo! Directory listing, if you are not already listed
Submit your site to Search Engines
Plus: information on blogging and Pay Per Click ads

Other books by Paul Lima

With few exceptions, the SEO hints, tips, ideas and techniques presented here will cost you nothing but the time it takes to implement them. Those few suggestions that have a price tag relate mostly to online advertising or indexing with Yahoo! and may not be applicable to you or your business, unless you have to keep up with the competition.

If you want to optimize your website for the best possible search engine results, then this book is for you.

Do you know where your Web site ranks? includes: 15 chapters; 17,350 words

Available online from Lulu.com:

Spiral-bound (print) paperback:
$17.95 (US) + shipping. Note: Lulu's shipping and handling is about $8 (standard); however, the book's retail price of $24.95 has been discounted to defray shipping and handling.
Electronic (download) book:
$11.95 (US; PDF download; no shipping)
Ask how to pay by cheque or PayPal and/or in Canadian funds. Send name(s) of book(s) and quantity, type (print or PDF), and your city/state or city/province to info@paullima.com. Paul will send you a price and ordering information.

For pricing for educational institutions or writers' organization, email info@paullima.com