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How to Write Media Releases If you are not telling your story, who is?
Consumers often regard advertising with skepticism, but if they read a similar message in a newspaper or magazine article, then they seek out information - which can have a positive impact on your bottom line, on attendance at your event ,or on your social or political cause. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing pattern study by Inquiry Handling Services. However, many organizations neglect this cost-effective marketing tool. When it comes to writing effective media releases, you need to know what makes the media tick. How to Write Media Releases to Promote your Business, Organization or Event, by Paul Lima, explains:
The Second Edition of How To Write Media Releases
includes more examples of media releases and media advisories and more
exercises to help your organize and write your media releases.
“I fired off a Media Release and it resulted in an interview and TV spot the very next day. My clients and I are thrilled with the early success." - Michele Peterson, freelance writer "Paul Lima delivers the goods... His information was exactly what our members are looking for. His material was fresh and timely." - Book Promoters Association of Canada, in-house and freelance book publicists and marketers Other books by Paul Lima |
If you want to write and issue media release, then this is is the place to start! How to Write Media Releases16 chapters; 27,000 words Available online from Lulu.com:
For
pricing for educational institutions or writers' organization, email info@paullima.com
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