|
Do
you know where
your Web site ranks?
How to optimize your Web site
for the best possible
Search Engine results
I
have been optimizing my web site based on Paul Lima's search engine
optimization book and my site now appears on page one for a Google
search on "copywriter Oakville." I’m pumped!
- Steve Doran www.doranwriting.com
All the elements in Paul Lima's popular SEO seminar are included in
this easy to read, understand, and implement Search Engine
Optimization book, Do
You Know Where Your
Website Ranks? How to Optimize Your Website for the Best Possible
Search
Engine results.
The third edition includes updates on Google, Bing, and
Yahoo!, as well as two two chapters on SEO and blogging and SEO and
social media, and on how to use blogging and social media to go beyond
SEO to promote your company, product or service, or cause online.
This workshop-in-a-book SEO
guide is for small and medium businesses
and individuals who build their own websites or contract out website
creation to third parties. You do not need to know HTML to
understand the SEO principles that will allow you
optimize your website or to intelligently discuss
SEO with your website designer
A dozen SEO techniques are covered in
detail in the easy to
read, easy to follow e-book, including:
- Define/know your keywords and phrases
- Beg, borrow and barter reciprocal
links
- Use a consistent, text-based site navigation
menu
that incorporates your keywords and phrases
- Use keyword alternative text tags (alt tags)
with
graphics-based navigation menu
- Combine keyword text with graphics, Flash or
any
other "non-text " objects
- Build a text site map (an uber navigational or
menu
page) that includes links to every page on your site
- Use keywords in your title and meta tags
- Think geographically
in your optimization (if it makes
sense to your business)
- Change your title and keywords from page to
page, when it
makes sense to do so
- Ensure all content includes keywords and
phrases; create
glossaries,
resource links, and other content that speaks to your
target market
- How to submit your site to major Search
Engines
- Plus: information on
blogging, social media and
Pay Per Click ads
"You provide detailed
information in a
clear and easy-to-follow manner.... I had no idea of the many important, and necessary, steps needed to be
taken to maximize our presence on the Web . But my
highest praise is this: A non-technical guy like me was able to
understand it!"
- Paul McLaughlin,
Director of Marketing,
Toronto-based
forensic accounting firm
|

If you want to
optimize your website for the best possible search engine results, then
Do you know where your Web site ranks? is for you
For
pricing for educational institutions or writers' organization, email info@paullima.com
No cost SEO: With few
exceptions, the SEO hints, tips, ideas and techniques presented here
will cost
you nothing but the time it takes to implement them. The suggestions that have a price tag relate mostly to online
advertising and may not be applicable to you
or your business, unless you have to keep up with the
competition.
"Changing
my website copy around has landed me first page finishes in
all the horizontals I use on my website! That's a pretty amazing feat
-- to go from only being able to find my company with my company name
to typing "copywriter Moncton" and popping up in the top 5."
-
Kathy
Mercure, Writenow!
Communications
Your SEO book helped
me land a major client. I already had a Masters in Library Science so I
understood the back end - composing the keywords - and the controlled
vocabulary, but the information about Google Analytics and composing
page titles was really helpful.
- Teresa Murphy |
Other
books
by Paul Lima
|