to Write Sales Letters and Email:
Write direct response marketing material
to inform, persuade and sell!
to Write Sales Letters and
Email—a book for
those who want to understand the magic
behind using writing and direct response marketing to promote a
company, product, service, event, cause, or other item/issue.
If you want to master the craft of writing direct response marketing
material that persuades, motivates, and sells, then this book is for
you. It will guide you through the process of producing copy that
works. You will discover how to write copy that captures the attention
of readers, keeps them interested, influences their attitude and
motivates them to take action.
While the book primarily covers the communication and writing process
and sales letters and promotional email, it also looks at direct
response marketing brochures and website landing pages, the online
pages that you would direct people to using sales letters, promotional
email, online ads, and even print and broadcast ads.
When it comes to sales and promotional writing, this book is meant to
get you started, point you in the right direction, and help you avoid
common mistakes many beginners (and some veterans) make. I hope to
inspire you, to give you options to pursue, and to help you create a
solid foundation upon which you can build.
If you follow the hints, tips and techniques in this book, you will
become a solid sales and promotion writer—whether you are
copy for your own business or for clients, for a small or large
business or a non-profit organization.