Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach

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How to Write Media Releases
to promote Your Business, Organization or Event

Includes chapters on generating publicity
using blogs and social media

If you are not telling your story, who is?
Consumers often regard advertising with skepticism, but if they read a similar message in a newspaper or magazine article, then they seek out information - which can have a positive impact on your bottom line, on attendance at your event ,or on your social or political cause.

The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing pattern study by Inquiry Handling Services. However, many organizations neglect this cost-effective marketing tool. When it comes to writing effective media releases, you need to know what makes the media tick.

How to Write Media Releases to Promote your Business, Organization or Event, explains:
  • How PR differs from paid advertising 
  • What editors and journalists consider newsworthy 
  • How to focus your media release on your news 
  • How to write concise media releases and media advisories that demand attention 
  • Who should receive your media releases 
  • How to send media releases 
  • When and how to follow up on your releases
The Third Edition of How To Write Media Releases includes more examples of media releases and media advisories and more exercises to help your organize and write your media releases. In addition, the book includes  two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter.

“I fired off a Media Release and it resulted in an interview and TV spot the very next day. My clients and I are thrilled with the early success."
- Michele Peterson, freelance writer

"Paul Lima delivers the goods... His information was exactly what our members are looking for.  His material was fresh and timely."
- Book Promoters Association of Canada

Paul Lima - Freelance Writer, Copywriter, Media Interview Training, Writing Coach

If you want to write and issue media release, then this is is the place to start!

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