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Bad etiquette can leave sour taste
Poor table manners can be hazardous to your career health
Word Count: 800 Article#: GM-MA Globe and Mail (Oct. 2004)
By Paul Lima
When Rosaleen Citron sat down to a business meal, she did not
appreciate watching her dinner companion order a messy plate of ribs
and wash it down with beer, as he talked with his mouth full.
"I was sitting there thinking, 'Oh, my God, I can't have this person at
the same table as my customers. That's not how you eat, not at an
executive meeting, ' recalls the chief executive officer of WhiteHat
Inc., a Burlington, Ont.-based information technology security firm.
That supplier was not the first table mate to fail her test. Ms.
Citron, who makes it a point to break bread with potential business
contacts and employees before moving forward, has on several occasions
passed on opportunities because of the manners -- or lack thereof --
exhibited during meals.
Andrew Miller, director of training with Toronto-based Sysco Food
Services of Canada Inc., a food marketing company, can relate to Ms.
Citron's lack of enthusiasm for poor table manners.
Mr. Miller found himself at a food industry dinner where people grabbed
the wrong bread plates, reached across a large table to clink glasses
during toasts and, to his horror, picked their teeth at the end of the
meal.
Bad table manners are not only a bad social grace -- they could be hazardous to your career health.
Job interviews and sales meetings are often held over meals. But a
serious etiquette miscue could break a deal, hold back a career or even
cost a person a job, says Adeodata Czink, founder of Business of
Manners, a Toronto-based company that offers training in international
etiquette and formal dining.
Many clients come to her, she says, after power meals have gone sour.
How people conduct themselves during meals says more than what they
actually utter, Ms Czink maintains. For instance, people might say they
are considerate of others, but if they eat before their dinner mates
receive their food or order alcohol when the host has ordered mineral
water, they appear inconsiderate, she says.
"You get to know the measure of a man over a meal and, if the person's
behaviour embarrasses you, you don't want to go there," adds Ms.
Citron, who dines out a couple of times a week with suppliers, clients,
employees and potential employees. She has cut back on work with some
suppliers because of their business meal behaviour and she interviews
every potential WhiteHat employee over lunch. Nobody is hired until
they pass her lunch test.
Etiquette taboos she has witnessed include asking for alcohol when she
has requested mineral water, ordering "messy" meals, eating before
everyone receives their food and plunging into a meal as if one has not
eaten for days. She particularly dislikes it when candidates talk with
their mouth full.
Since she needs to know if this is how the candidate would behave
during a meal with a client, she has devised a simple test. "I wait
until the person has taken a bite and then ask a question."
She's surprised by the number of people who spew chunks in their hurry
to reply instead of raising a finger to ask for a moment before
replying.
Ms. Citron does not ask for perfection but she expects the basics and
advises job seekers who might experience lunchtime interviews to watch
themselves in a mirror while eating. "Mistakes can be corrected," she
says.
Ms Czink concurs. Most people make errors because they lack knowledge
and training. They don't know on which side the bread plate is properly
placed so they take the wrong plate. They bring their head down to
their fork, rather than the fork up to their mouth. Then there are
those who put their elbows on the table or shake salt and pepper on
their food before they taste it.
Hiring, collaborating with or buying from someone whose manners are a
turnoff may lead to a clash of business cultures, and perhaps even
ethics, says Deborah McGrath, director of Millar McGrath and
Associates, a Holland Landing, Ont.-based company that offers social
etiquette and international dining skills training.
"If someone has skipped learning these elementary [social] skills, what else have they skipped?" she asks.
Indeed, cultural differences are also important to bring to the table.
Roberta Fox, the president of Fox Groups Consulting in Markham, Ont.,
says her "understanding of different cultures and their individual,
unique meal rules," such as how to use chopsticks, vegetarian food
guidelines and the specific rules pertaining to halal foods, has paid
off for her firm.
She has also been told that her company has landed business due in part
to the way she and her staff handle themselves during meals.
Conversely, she has not taken on several clients, based on their
behaviour over business meals, because she felt there would be a clash
of cultures.
It is important to conduct business outside the office occasionally as
dining affords a potential employer or customer "a quick and fairly
accurate way" to assess a person's social skills, says Ms McGrath.
For instance, conversation is different when you are discussing a
business proposition over a meal, rather than in a boardroom. It's all
business in the boardroom. Over a meal, however, people must be able to
engage in small talk. Much of the business conversation takes place
toward the end of the meal, over coffee, she says.
If someone can't engage in small talk during an interview over lunch,
it is not likely the person will magically develop those skills when
hired. If an executive seems eager to close a deal over the appetizer
while his or her client believes social relationships are as important
as business relationships, the deal will probably fall apart because
the client will feel badgered.
The business meal is a two-way street, says Ms McGrath. An interviewee
can also assess a prospective employer. Someone with rather relaxed
dining manners might not want to work for someone who seems like a
fuss-budget. An introverted, vegetarian abstainer with impeccable
tastes might not want to accept a job offer from a backslapping boss
who insists that everyone chow down on the ribs or chug-a-lug beer
during lunch.
All those etiquette problems can be corrected through training, Ms.
Czink says. Social and business etiquette is so important to clients of
Fox Group Consulting that all new hires are also given three to four
hours of manners, etiquette and business protocol training before they
meet with clients, Ms. Fox says.
To beef up the etiquette skills of its work force, more than 200 Sysco
Canada sales representatives have taken etiquette workshops with Ms.
Czink. As a result, Sysco sales representatives have become "far more
confident diners," says Mr. Miller, who knew when he attended that
industry event which bread plate was his, only toasted with those on
his immediate left and right and passed on the offer of a tooth pick.
"Training has helped us set the standard in how our people conduct
business," adds Mr. Miller, who says there has been no resistance to
etiquette training. In fact, employees actually enjoy it.
"In a hectic business environment, it is so nice to slow down and fully
appreciate a meal. It makes the whole dining experience a pleasure when
people know how to partake of the meal."
Etiquette tips
- Unless everybody is pressed for time, engage in small talk before and during the meal. Talk business over coffee and dessert.
- Don't try to be witty. "Tell me about yourself" is a much better way to start a personal conversation than "How's business?"
- When
it comes to ordering food -- the type and price of the meal -- and
alcohol, the guest should follow the lead of the host, the person most
likely to pay the bill.
- You do not have to order alcohol if your host does.
- To
help you know which plates and glasses are yours, think BMW: Bread
plate on the left, meal in the centre and water (or wine) on the right.
- Pass the breadbasket before you take anything from it.
- Don't assault food with salt and pepper before you taste it.
- If
a toast is made, raise your glass to those on your immediate left and
right. Do not reach across the table to clink glasses with everyone.
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