Paul Lima - Toronto Freelance Writer, Copywriter, Media Interview Trainer, Writing Coach

About Paul Lima

Paul delivers the right words, on time and on budget.
Or can train your staff to write the right words.


Paul has been a professional writer and writing instructor for over 20 years. Since 1988, he has delivered the following services:
Qualified adult educator
Paul has developed and taught business writing,
report writing, advertising copywriting, media relations, and search engine optimization seminars for corporate and non-profit clients and students enrolled in courses offered by the University of Toronto, George Brown College and various writers' associations. He is a regular guest speaker at Wordstock, held each year at Ryerson University.

For corporate clients
Paul writes
brochures, sales letter, web content, ad copy, case studies, media releases, white papers, articles for in-house publications and websites, and speeches and presentations. In addition, he conducts business writing and media interview training workshops.

For newspapers and magazines
Paul writes business profiles and case studies and articles dealing with the business use of technology. His articles have appeared in numerous publications, including: the Globe and Mail, National Post, Toronto Star, Time Canada, CanadianActor Online, Backbone, Profit, Network World Canada, Computer Dealer News and other print and online publications.

Paul is the author of:
  • Harness the Business Writing Process
  • How to Write a Non-fiction Book in 60 Days
  • Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell!
  • Everything You Wanted To Know About Freelance Writing
  • The Six-Figure Freelancer: How to find, price and manage corporate writing assignments
  • The Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines
  • How to Write Media Releases to Promote your Business, Organization or Event
  • it's 11 pm. Do you know where your Website ranks: How to optimize your Website for the best possible Search Engine results
  • Build A Better Business Foundation: Create a Business Vision,Write a Business Plan, Produce a Marketing Plan
  • (re)Discover the Joy of Creative Writing
A member of the Professional Writers Association of Canada and an English major from York University, Paul has worked as an advertising copywriter (print and broadcast), continuing education manager and instructor, and magazine editor of Northern Lights and Toronto Computes.

Whether you want to discuss writing workshops, writing or editing services, or communications consulting, the right words are just a click away.
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